Why does a world renowned author have a site that looks like a blog from 2005? How can it be more representative of her and her work?
Suzanne Collins
Part of UX Research team, sole Designer
Suzanne Collin’s is a renowned author for xyz. But why does her site look like a blog from 2005? For someone worth ***, she should have an online presence that represents the quality and acclaim of her work!
Research with team -2
Did some testing on current site
What tests? How many
Demographics
Results - 3
Findings, data
Interpretation / plan for design
Initial design - 4
Gold and red and initial design
The testing, but decided to revamp
Better user path, could improve interactions
Final color design & interactions - 5
Branding, redo, final
Results and back to back - 6
